Type: Motion

Year: 2019

Tools: After Effects, Illustrator

Transform the Way

An introduction sequence vision for the Toronto International Film Festival.

The Toronto International Film Festival's existing mission statement "to transform the way people see the world through film" became my guide and inspiration in translating their identity into a bumper.

I focused soley on transitions and typographic contrasts to communicate transformation in life metaphorically. Through size, texture, form, and direction changes, the mission statement is displayed in a dynamic way to reveal hidden layers.

I consolidated my research of the festival through the words: platform, perspective, and participation. Those words became my guiding principles in making design decisions throughout the creation process.

Selection of Ideation Sketches